Affiliate Marketing Google Adsense
High Performance AdSense with Site Segmentation (magazine.websiteservices)
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The release of Google’s AdSense program was an important turning point in the
affiliate marketing industry. Affiliates no longer had to choose which ads
were relevant to their audience and, more importantly, which were the best
performing. Automating this important process led to a very serious problem
for performance-based marketing, however – information disorganization.
Essentially, affiliate marketers got lazy (not all, but many). Armed with “big
data” and greater sophistication of ad-serving technologies, advertisers and
networks still rely on affiliates for an important element in maximizing the
profitability of ad/media inventory – information about their content.
Advertisers, despite what the many brand pundits may tell you, care far more
for return on advertising spend than they do for “awareness”, “reach” or
“mindshare.” In many instances, as long as the return is logical, media buyers
will keep buying. As such, it is important for affiliates to start thinking of
their enterprise from the advertiser’s perspective. And what advertisers
ultimately want is a relevant audience.
To keep the dollars rolling in, affiliates need to provide as much information
as possible about their Web and mobile properties to advertisers. For example,
let’s say we operate a website on …
