Internet Marketing

For someone who just got into the art of CPA marketing, the plethora of diverse kinds of offers can be a bit confusing – it might seem overwhelming for a beginner to try and comprehend what all the various offers are.

Certain common kinds of offers you will come across in just about any CPA network’s portfolio, are free trial offers, zip submit offers, and e-mail submit offers.

Let’s take a look at the free-trial offers first, since they are very popular amongst both advertisers and the marketers who are promoting them. The explanation is quite simple: These free trial offers are often completely free to the customer, with the exception of a small fee (barely $1.95 or so) used for shipping and handling. The customer receives a product they are interested in for a very low price, and the advertiser receives a valuable lead.

As an affiliate/marketer, you may be wondering how this scenario benefits you. Fact is, even though the offer is free of charge, or nearly free, companies are often more than willing to pay generous commissions (some up to $20-$100 per lead) to their affiliates. This is because a lot of these free trial offers are obligatory continuity programs. This means that when the customer accepts the free trial offer, he/she is approving to pay for additional products when the free trial is up, most of the time through a monthly auto-ship plan.

All you need to focus on is delivering the lead – retaining the customer is completely up to the company that is advertising the product. In other words, you get a fairly high commission on an offer that is easily converting, and all you have to do is getting the potential customer to the company’s landing page. There is a reason why free-trial offers are popular.

An additional very common kind of CPA offer is a so called “zip submit”. All a visitor/potential customer has to do in order for you to receive a commission is to enter their zip code in the form at the company’s landing page. You can be certain that the company that is running the specific promotion has a sure way to make money from the customer on the back end, but as the CPA marketer you are getting paid simply since the customer fills in their zip code. These offers convert exceptionally well, although they are in general low-paying – you might make as little as 75 cents to $1 for a zip submit, but if you are able to  drive a high amount of traffic to them, these small payments can add up to exeptionally good earnings.

Another comparable kind of offer is a so called “e-mail submit”. Most probably, you have heard many marketers say that “the money is in the list,” but building an email list of prequalified buyers can be a hard task. For this reason, companies are willing to pay a good deal of money for the right e-mail addresses. That’s exactly where you come in: The only action the visitor needs to perform is to submit their e-mail address and you get paid a commission. Just like the zip-submit, the payouts can be quite low, but you can make up for that in share volume.

You can find out a lot more about the various types of CPA offers and, most importantly, how you choose the right offer to promote and how you promote it, by checking out the newly-released Zero Fraction Marketing Program:

http://kimaron.com/recommends/ZeroFrictionMarketing.php

To your success,

Kim Aron

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